Swedbank Expense Control

Role: Concept, Art direction Agency: Thinkable Client: Swedbank


Expense Control is a fully integrated tool within Mobile bank app, providing customers with a visual and simple understanding of their spending patterns. This is part of Swedbank’s digital self-service initiative, gaining market share and delivering the CSR promise (helping customers achieve a sound and sustainable economy).

I was responsible for the concept and art direction of the pre-launch and launch including integrated digital campaign that consisted of instructional films, dedicated responsive campaign website, tactical desktop and mobile banners as well as internat channel communication. Campaign’s goal was reached in less than 10 days.

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Mobile Bank for Youth

Role: Concept, Art direction Agency: DigitasLBi Client: Swedbank


Focusing on speed, simplicity and UX, DigitasLBi designed a whole new mobile experience for the customers of Swedbank. One of the users’ most common needs were the possibility to frequently and easily check their balance. So they created a function where users could simply just shake their phone and the balance would appear.

I was asked to launch Mobile Bank for Youth-version of their very popular app. Based on the ”shake the phone to see your balance”-functionality, I developed a strategy and concept that involved contacts with bloggers and gamers, social media, Facebook ads and a specially composed song with more than 500,000 views on Youtube in less than a month.

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H&M Brick Lane Bikes

Role: Concept, Social media strategy Agency: ACNE Production Client: H&M


H&M has teamed up with Brick Lane Bikes to produce a collection of urban cycling gear. To create awearness, H&M were giving away over 200 fixed bikes, 5 in each country. We also created simple yet funny game where you need to keep your cool and balance that bike!

You had to balance on the bike with your left/right arrows and to stay close to the center of the streets of London to score maximum points. Working closely with the client, I wrote social media strategy that included integrated approach across all channels and resulted in numerous applications and shares.

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BMW The Pathfinders

Role: Art direction, Design Agency: ACNE Production/Jung von Matt Client: BMW


When BMW launched their new 3-serie car, they asked us to hide the first one somewhere in Sweden, using Google Maps. The first user who found it, got it! Simple as that.

With help from pathfinders, showing the way, the users started searching the great areas of Sweden. With over 450.000 square kilometres of wasteland the winner had to struggle actively for over 70 hours to find the car.

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Lay’s Max Challenge

Role: Game concept, Creative direction Agency: Impact Proximity Client: Pepsico Lay's


Lay’s Max is a heavier, denser version of the Lay’s chips but consumers don’t really know the difference between a regular potato chip and Lay’s Max. Our goal was to inform consumers that Max is for a more intense hunger.

We created a massive website that helped our consumers keep their hunger at bay. It also reached millions of people across the region helping us donate USD100,000 to the World Food Program to fight hunger in the Horn of Africa.

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