Brand Platforms & Strategy
Creative & Art Direction
Pen & Paper
Adobe Creative Suite
MS Office Suite
Sigicom / A1Work (2020)
Swedish brand Sigicom is a leading supplier of measurement technology solutions for major construction projects, aiming for market leadership in both Europe and USA. As part of their extended identity and a visual communication platform, I delivered creative concept, storyboard and film direction for their first corporate film ’Sigicom For Life’. Rather than telling customers about company’s achievements or products, we are showing how life with Sigicom feels, in an emotional and exciting way.
When I co-founded MyBazar, a social commerce marketplace in Malaysia, I wanted to create a distinctive global brand. My work included naming, brand identity, design and communication. The visual idea is a ’happy seller opening his arms to hug his customers’, making it attractive for all emerging markets. This look & feel together with a visual framework for digital channels gained us government mandate, nationwide recognition and a whopping USD 540,000 media value in the first six months since its launch.
Tieto / DigitasLBi (2013)
As part of a proposal for their new communication platform, I delivered creative concept, storyboard and film direction. Since its early days, Tieto have been combining deep industry and IT expertise with a vision of bringing down the barriers on technology – making useful ideas and services available for all. The new Tieto is a multicoloured, mutlticultured and future-oriented company – dedicated to empowering society.
IF Metall / Pangea (2011)
A Swedish trade union has 350,000 members in 12,000 workplaces around Sweden. Every three years, the union’s highest decision-making body is held. Based on the communication platform ’Strong Together – We Shape The Future’, I combined technology with design to deliver the first of its kind, fully interactive congress. The chip in a name tag allowed members who enter the congress hall to activate and see their name on a 120 square meter screen. Live video was streamed to union’s website, Facebook and Twitter allowing every single member outside, to watch and comment via live feed projected back on the main screen.
Pensionsmyndigheten / Pangea (2010)
I took part in a complete re-branding of Swedish Pensions Agency, aiming at simplifying visual identity, optimizing the communication and strengthen the brand in all digital channels. With 6.2 million people to please, it has been fun but a very challenging task. Awarded Best Public information website in Sweden 2010.