Check out this guy’s room totally change into the movie he is watching! No SFX, no post production, no cuts, everything you see here is 100% for real. By Studio Output, FND Collective and MLF. Lovely stuff!!!
Is handmade stuff finding it’s way back to advertising?
The films in 3D are very real. With today’s technology, anything is possible. But there is a undeniable quality and a charm to handmade things. Here is a fine selection of handmade advertising I hope to see more of in near future:
Brazilian footwear company Melissa has turned the side of a building in São Paulo into a mega-huge movie screen for an animation that uses Post-its like analog pixels. Twenty-five animators worked for a steady five months, stamping sherbet-colored notes on the U-shaped foyer of the Galeria Melissa to generate an ever-rotating cast of images — from shadow boxes to a charming, psychedelic elephant — captured on time-lapse video above. By project’s end, the animators had blown through a whopping 350,000 Post-Its.
Less than a year after making the world’s smallest animation, Nokia just ticked off that large, lurking item on the to-do list: conjuring the world’s largest stop motion animation.
The new film, Gulp, tells the simple story of a fisherman who gets swallowed by a larger predator. It was shot entirely with the Nokia N8 phone.
Here is some more stop-motion awesomeness to inspire you:
Interactive Window Displays
The incredibly innovative Hyper Island WeSC window display may be simple in execution, but it will surely make a huge impact on passersby. Designed by Beatriz Areilza, Gustaf Engström, Lucas Lima and Marcus Wallander, the display features an infrared transmitter that tracks pedestrians to project a captivating display.
[ Via Trend Hunter]
Made in YU
Client: Filmkreatörerna Agency: WERK Role: Concept, Art direction, Illustration
Cell-animated title sequence for “Made in Yu” feature film. The sequence tells the background story to the events in the film, which revolves around a former Yugoslavian family that came to Sweden in 1960’s.
Highlights
From Art of the Title Sequence, leading web resource of film and television title design: Reading the creator’s description of the title sequence to “Made in YU” helps Art of the Title understand just how savvy the design is beyond the superlative animation. Some favorite moments, incidentally, include the organic reveal of Sasha Drakulić’s credit and the contemplative car window reflections. Read full story
Behind the scenes
I worked directly with Miko Lazic, film director, and the whole process took about 20 days – everything from idea and concept to the whole production. Here will you find stills from the animatix made by Niklas Rissler (Co-creative) and reference stills from the film that we used for character design.
Made in YU on IMDb
Niklas Rissler (Co-creative)
Epic video for motion (and other) designerds
In case you haven’t seen this video with references to both @adobe and @wacom – You’d better recognize!
[Via @qbncertified and @jeremytai]