Armin Osmancevic

The most dangerous aspect of Social networking and why?

Business, Creativity, Entrepreneurship, Innovation, Inspiration, News, Social media, Strategy, Technology, Web

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Browsing Welldressed – the online Men’s Style Journal, I stumbled upon this exclusive interview with one of swedish famous etrepreneurs: Johan Stäel von Holstein and his highly radical and interesting opinion on Social networking:

Holstein_145978635

 

Some parts:

What do you think of Facebook, Linkedin and Twitter? Do they have any relevance? Or are they a waste of time?

I think that they are monsters, horrible creatures that lure us into their nets like the singing mermaids in Homer’s Odyssey. They have extreme relevance today, but hopefully there will be a revolution and new players entering the markets with true relevance for the users, the content owners which will empower us all to increase our efficiency, our profitability as individuals, as we will be able to monetize our skills, knowledge, experience and hard work.

What is the most dangerous aspect of Social networking and why?

We are digitally enslaved, deprived of our sense of privacy, our Intellectual Properties, deprived of leveraging our talents, knowledge, information and experience, creating a horrible and utterly inefficient environment as the Soviet Union. It will potentially lead to the end of our civilization very much resembling the movie Metropolis or the book 1984.

Read full interview here

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Shaping the Future: 7 Predictions for the Creative Community by Scott Belsky

Branding, Business, Entrepreneurship, Innovation, News, Strategy, Web

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With brands in the hands of the people, a new genre of advertising will arise that is more authentic and borderline educational. Companies will tap their expertise as a way to win over the “credible mass.” For example, GE knows a lot about the future of energy and jet engines, Pepsi knows a lot about marketing and beverages, the New York Times knows a lot about journalism.

While you would likely skip over any commercials from these brands, you might be interested in their perspectives in areas where your interests intersect. Maybe you want to learn about GE’s smart grid from the scientists behind it? Perhaps you would enjoy a behind-the-scenes perspective on how a newspaper is assembled every single day from the New York Times? Great things happen when companies leverage their expertise for public interest. It also makes for powerful advertising.

The corporate marketing departments are not going to make the leap, but the creative minds in advertising agencies – and more likely the production companies that actually do the work – will start to experiment with a new form of advertising that will serve its viewer in profound ways. With the rise of online video and the role your friends play in curating the content you consume, advertising needs to step it up a notch

Read full article here

[via The 99 Percent ]

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Social Marketing – To read and apply

Branding, Business, Campaign, Creativity, Entrepreneurship, Innovation, Inspiration, Interactive, Mobile, News, Social media, Software, Strategy, Technology, Web

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Move-now-social-media

 

To read and apply – latest tips from ronnestam.com on Social Marketing.

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