Arla Keso
Arla’s big seller KESO has dominated the Swedish dairy market for so long its name became synonymous with its content: cottage cheese. Arla wanted to learn their Swedish customers to distinguish between the brand name KESO and the very content.
TBWA Stockholm hired WERK and our technical partners Swiff to produce a unique web experience where Arla’s customers could win great prizes if they correctly pronounced ”cottage cheese”. The site was developed in Adobe Flash using real-time speech recognition.
